Mitch Washebek

Greater Boston Area • mitchwashebek@gmail.com • linkedin.com/in/mitchwashebek

Work Experience

Senior Web Designer
Cars Commerce • Remote • April 2022 – Present

• Designed OEM & Finance Partner Marketplace — Created interactive user flows and high-fidelity prototypes to align client and stakeholder goals with the Dealer Inspire platform for two parallel marketplace experiences. One marketplace adhered to the financial institution’s design system, while the other followed distinct OEM branding guidelines. Collaborated cross-functionally with product teams, UX designers, engineers, and stakeholders to support a phased rollout that expanded Dealer Inspire’s presence within automotive finance marketplaces and strengthened core platform capabilities.

• Built Modular OEM Templates for Retail Migration — Produced modular OEM website templates during a phased platform migration, enhancing UX and visual design for brands including Toyota, Lexus, Porsche, MINI, and Jaguar. The rollout improved scalability and strengthened OEM relationships through consistent, high-quality design.

• Maintained Core Design System — Refined Dealer Inspire’s design system to support scalable UI design and visual consistency across core components, homepages, vehicle search results, and vehicle detail pages. Updated reusable components, modals, and internal templates while collaborating with product and engineering teams to align visual standards. These efforts improved design consistency, streamlined workflows, and supported cohesive experiences across diverse OEM brand requirements as well as independent and multi-rooftop retailers.

• Cross-Functional Collaboration — Aligned with product, engineering, and sales to design homepage experiences, features, and proposals supporting product development, business goals, and client needs. Strengthened collaboration, improved handoffs, and clarified design direction.

• Enhanced Creative Operations — Contributed to banner template production and supported the use of Storyteq, an AI-powered creative management platform designed to streamline scalable content creation. Helped navigate evolving project requirements to improve creative fulfillment workflows for digital ad campaigns. These efforts supported cars.com’s initiative to boost targeting and creative capabilities, ultimately benefiting dealership clients and partners by enabling more effective early-to-mid funnel shopper engagement.

• Facilitated Design Team Workflow — Trained junior designers and provided detailed design reviews to raise quality and consistency. Managed project tasks and progress tracking in Figma, Jira, and Salesforce to streamline collaboration. These efforts boosted team productivity, reduced bottlenecks, and helped deliver projects on time with polished results.

Brand Designer
Impressa Solutions LLC • Remote • April 2021 – Sep 2021

• Rebranded Canada’s First EMV Retail Provider — Played a key role in rebranding Canada’s first EMV retail provider, contributing to the development of a new visual identity in close collaboration with the art director. My logo concept was selected by the client, reflecting the brand’s values and vision. Delivered brand guidelines that unified the company’s look and messaging across all platforms.

• Delivered Custom Design Solutions for B2B Clients — Crafted high-impact visual assets for B2B clients, including logos, slide decks, websites, and style guides to enhance identity and support business goals.

Digital Design Team Lead
(previous roles: Senior Digital Designer, Digital Designer II, Digital Designer)
DealerSocket • Oshkosh, WI • March 2013 – March 2021

• Supported North American OEM Dealerships — Designed digital ads, landing pages, and marketing assets aligned with OEM brand standards across U.S. and Canadian dealerships. This ensured consistent brand representation, improved campaign effectiveness, and strengthened dealer marketing efforts.

• Managed OEM Campaign Assets from Third-Party Vendors — Coordinated delivery of hero banner campaigns provided by Shift Digital for high-profile OEM clients, including Toyota. Ensured timely implementation, accurate file delivery, and consistent branding across dealership websites.

• Led Workflow Improvements and Support Operations — Mentored junior designers in best practices and Photoshop techniques. Streamlined Salesforce ticket queues to optimize team efficiency and speed up website updates for dealership clients.



Freelance Graphic Designer
Remote • March 2011-Present

• Designed Visual Assets for Musicians and Small Businesses — Created a wide range of digital and physical visual assets, including album packaging, posters, merchandise, and apparel, that elevated client visibility and brand recognition. Worked closely with independent musicians, including a band that reached the Top 50 Americana radio charts, and small business owners to develop logos and comprehensive branding systems tailored to their unique identities and target audiences. These design solutions helped clients strengthen their market presence, connect with fans and customers, and support sustainable growth.

• Managed Freelance Creative Business Operations: — Oversaw all aspects of freelance creative projects from initial proposal writing and pricing to client relationship management and project delivery. Streamlined workflows and communication to deliver tailored design solutions on time and within budget, helping clients achieve their branding and marketing objectives while sustaining a profitable freelance practice.