Professional Summary

A Senior UI & Systems Designer with over a decade of multidisciplinary experience architecting digital products for brands like Toyota, J.P. Morgan Chase, and Subaru. Specialist in translating complex stakeholder logic into high-fidelity, accessible UI and scalable web systems.

• End-to-End UI/UX Design
• Design Systems & Component Libraries
• Interactive Prototyping & Wireframing
• Responsive Web & Mobile Design
• Accessibility (WCAG)
• Agile & Cross-Functional Collaboration

Professional Skills Demonstrated

Cars Commerce
April 2022 – Present

A connected automotive platform with ~1,800 employees, ~$720M revenues, providing marketplace, website, and trade-in technology to nearly every major OEM, including GM, FordDirect, and Subaru of America.

Senior Web Designer
Develops design systems and product strategy for automotive retail websites, creating scalable OEM solutions and integrated commerce tools for enterprise clients and dealership networks.

• End-to-End UI/UX Design: Led cross-functional design and delivery of high-impact retail ecosystems for J.P. Morgan Chase and Subaru Motors Finance; built a modular architecture driving ~$1M+ in implementation fees and ~$3M in ARR through phased, enterprise-scale platform integration.

• Design Systems & Component Libraries: Maintained and evolved an atomic design system in Figma, reducing design debt and engineering rework by ~40%; accelerated delivery timelines and ensured brand-aligned UI consistency across OEM, independent, and multi-rooftop retail segments.

• Interactive Prototyping & Wireframing: Architected modular OEM website templates for Toyota, Porsche, Lexus, MINI, and Jaguar; supported multi-million-dollar monthly recurring revenue across 700+ dealerships by advancing platform scalability during critical enterprise migrations.

Impressa Solutions
April 2021 – September 2021

An inbound marketing agency with ~10 employees, ~$200K in revenues, and clients like Nearly Natural, Tender Retail, gtechna, tech startups, and B2B marketing consultancies.

Brand Designer
Develops brand identities and visual design solutions for B2B technology clients across multiple industries.

• Brand Strategy & Identity Design: Led the complete rebrand of Tender Retail (Canada’s first EMV retail provider), designing the logo and comprehensive brand guidelines to standardize visual identity across all channels during a critical market repositioning.

• Agile & Cross-Functional Collaboration: Partnered with art directors and stakeholders across multiple B2B client engagements to align design deliverables with business objectives and brand vision.

• End-to-End UI/UX Design: Delivered custom design solutions for B2B clients including logos, websites, presentations, and style guides that unified brand identity across touchpoints and elevated professional market presence.

Solera (formerly DealerSocket)
March 2013 – March 2021

Global leader in automotive SaaS and vehicle lifecycle management with ~7,000+ employees and ~$2.4B revenues. Clients include Holman, Ken Garff Automotive, and Peter Warren Automotive.

Digital Design Team Lead (March 2019 – March 2021)
Leads digital design operations and vendor coordination for North American OEM dealership platforms, managing campaign delivery and brand-compliant asset creation across U.S. and Canadian markets.

• Agile & Cross-Functional Collaboration: Managed coordination and delivery of hero banner campaigns from third-party vendors like Shift Digital for Toyota and other OEM clients, serving as the operational link between external partners and dealership platforms.

• Responsive Web & Mobile Design: Designed digital ads, landing pages, and marketing assets aligned with OEM brand standards for dealerships across the U.S. and Canada, ensuring consistent brand representation and improved campaign effectiveness.

• Accessibility (WCAG): Ensured digital marketing assets met accessibility standards for dealership websites, supporting inclusive user experiences across North American OEM platforms.

Senior Digital Designer (January 2017 – March 2019)

Produced digital design assets for enterprise automotive groups while mentoring junior designers and collaborating with cross-functional teams to ensure brand consistency.

• Asset Creation & Brand Execution: Created digital assets for major automotive groups and OEMs, interpreting brand specifications into landing pages and mobile-responsive creative.

• Accessibility (WCAG): Ensured digital marketing assets met accessibility standards for dealership websites, supporting inclusive user experiences across North American OEM platforms.

Previous Roles
Digital Designer 2 – DealerSocket (2016-2017)
Digital Designer – DealerFire (2013-2016)

Education
Bachelor of Fine Arts (Graphic Design). University of Wisconsin Oshkosh

Relevant Projects
AI-Optimized Workflows (Remote): Designed an AI-assisted digital asset gallery using Figma Make.
Rapidly prototyped layouts and filtering systems through prompt engineering. (2025)

Other Relevant Information
Technology: Figma, Adobe CC (Photoshop, Illustrator), WordPress, Squarespace, Relume, Framer, Storyteq, Jira, Asana, Salesforce, Confluence, Notion, Google Workspace, M365, Slack, LLMs (Claude, Chat GPT).