Toyota Homepage Templates
Problem
Toyota dealerships were struggling with inconsistent digital experiences across their websites, leading to user frustration and decreased engagement. Existing homepage designs lacked cohesive structure, often overwhelming visitors with cluttered layouts, excessive call-to-action buttons, and lengthy text blocks. Complex navigation patterns and lengthy forms created unnecessary friction, while poor mobile optimization resulted in higher bounce rates and lower conversion rates.
Solution
I designed homepage templates built on a WordPress platform focused on creating complex organisms through modular design, working within these structural constraints to deliver user-centered experiences. The solution maximized visual hierarchy and responsive design capabilities while strategically limiting call-to-action buttons to reduce decision fatigue. Forms were streamlined to five fields maximum, intrusive elements like pop-ups were eliminated, and the platform's modular organism approach was leveraged to create scalable design components. All templates maintained Toyota's brand integrity through consistent global navigation while achieving flexibility within the platform's complex organism framework.
